Problem Hunting

blogs

Problem hunting: where you become professionally nosy about other people's daily frustrations. It's like being a busybody, but profitable.

statues of david, pop art style, discussing when to launch a product

Problem Hunting

The "Second Product" Trap: When to Expand Your Product Line

fun surreal image of pills & vitamins with text in a pink setting

Problem Hunting

The "Painkiller vs. Vitamin" Test: Is Your Idea a Must-Have or a Nice-to-Have?

man waving with exclamation mark covering face

Problem Hunting

The "Jobs To Be Done" Interview: 5 Questions That Reveal True Motivation

colorful pop art style door in surreal vaporwave setting

Problem Hunting

The "Job to be Done" Framework: What Are Customers Really Hiring Your Product For?

colorful pop art style frankenstein method in surreal vaporwave setting

Problem Hunting

The "Frankenstein" Method: Finding Ideas in People's Clunky Workarounds

"evil? maybe text in surreal setting with mouths and laptops

Problem Hunting

How to Find Your Competitors' Biggest Weaknesses (and Build a Better Product)