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Problem Hunting

The "Second Product" Trap: When to Expand Your Product Line

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Problem Hunting

The "Painkiller vs. Vitamin" Test: Is Your Idea a Must-Have or a Nice-to-Have?

man waving with exclamation mark covering face

Problem Hunting

The "Jobs To Be Done" Interview: 5 Questions That Reveal True Motivation

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Problem Hunting

The "Job to be Done" Framework: What Are Customers Really Hiring Your Product For?

Audience Growth

The "Helpful Content" Update: How to Write Content Google Actually Likes

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Problem Hunting

The "Frankenstein" Method: Finding Ideas in People's Clunky Workarounds

Featured

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Audience Growth

The 'Problem Newsletter' Strategy: Building an Email List by Curating Customer Pain Points

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Founder Playbook

The 'Micro-Retention' Strategy: How to Keep Users Engaged in Their First 5 Minutes

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Problem Hunting

The 'Micro-Inconvenience' Mining Method: Finding Million-Dollar Problems in 30-Second Frustrations